Privacy policy

Privacy Policy

At MODMARKE®, an e-commerce platform officially owned and operated by IVORY VALE Company For commercial development and investment (Commercial Registration No. 7051124480), we value your trust and are fully committed to protecting your personal data.

This Privacy Policy outlines how we, acting as the primary legal data controller, collect, process, use, and safeguard your information in strict compliance with the Saudi Personal Data Protection Law (PDPL) issued by the Saudi Data and AI Authority (SDAIA).

1. Data We Collect

To provide a seamless smart home shopping and technical support experience, we may collect the following personal data when you interact with our platform:

  • Identity & Contact Info: Full name, email address, phone number, and delivery/billing address.
  • Transaction Data: Details about payments and purchases made on our store (processed securely through encrypted gateways).
  • Technical & Usage Data: IP address, browser type, device identifiers, and cookies to optimize your browsing experience.

2. How We Use Your Personal Data

Your data is processed only under lawful legal bases for the following explicit purposes:

  • To fulfill, ship, and track your orders via our premium shipping partners in KSA.
  • To provide specialized customer care and troubleshoot smart device installation or configuration queries.
  • To detect, prevent, and mitigate fraudulent transactions, ensuring a secure gateway environment.
  • To send promotional updates, newsletters, or exclusive discount campaigns (only if you explicitly opt-in). You can easily unsubscribe at any time.

3. Data Sharing & Third-Party Disclosure

We respect your privacy; MODMARKE® and its parent company, IVORY VALE Company, will never sell, trade, or lease your personal data to third parties. We only share necessary data with trusted service providers to execute core operations, including:

  • Logistics Partners: Local and regional couriers to ensure secure hardware delivery.
  • Payment Gateways: Certified financial institutions (Mada, Visa, Mastercard, Tamara, Tabby) using industry-standard SSL encryption.

4. Cookies & Web Analytics

Our website utilizes secure cookies to manage your shopping cart and remember your preferences, ensuring a smoother journey. Furthermore, we implement Google Analytics to understand aggregate visitor behavior and improve our interface design. These tools process data anonymously and do not store sensitive personal identifying credentials.

5. Your Rights Under KSA Law

According to the Saudi PDPL, you hold the legal right to request access to your data, request corrections to any inaccurate information, or request the destruction of your personal records once our operational and legal transaction retention periods are concluded. For any privacy-related inquiries or to exercise your rights, please contact our compliance officer directly at teamy@modmarke.com.